product differentiation

Excerpt:

When we set out to compare BAR-U-EAT with its competitors, we expected familiar territory—maybe a few more contenders in the soft-chewy, gluten-free space. But BAR-U-EAT stood apart from the start. Its texture isn’t cloying like some bars, nor does it leave a weird aftertaste, even with its wholesome oatmeal and raisin blend. And the packaging? A win for us. We appreciate that it’s compostable—rarer than ever in the snack industry. The natural sweetness caramelizes just right, and the absence of artificial sugar feels like a breath of fresh (oxygen-rich) air. The oats and raisins are visible, not processed into a gray paste. We’d recommend testing it against others, but be warned—the others might have to work hard to match our soft, chewy, and satisfying impressions.